The Kairo Blog
Google Ads Insights for E-commerce Brands
Practical Google Ads and e-commerce strategy from the team rebuilding accounts to scale. No fluff.
Account Strategy
Free ROAS Calculator: Find Your True Break-Even Before You Scale
Most founders track ROAS. Almost none know the break-even ROAS that actually decides whether they’re profitable.
Account Strategy
Why Your Google Ads ROAS Plateaus — and the Account Structure That Breaks Through It
A plateau is almost never a bidding problem. It's a structure problem. Here's how to rebuild an account so spend compounds instead of competing with itself.
Performance Max
Performance Max Isn't Autopilot: How E-commerce Brands Should Actually Run PMax
PMax will spend your budget whether or not it's making you money. The brands that win treat it like a system to be controlled, not a black box to be trusted.
Tracking & Data
Your Conversion Tracking Is Lying to You. Fix It Before You Spend Another Pound
Bad data means bad decisions. If your tracking is wrong, every optimisation built on top of it is wrong too. This is where every rebuild has to start.
Shopping Ads
The Shopping Feed Mistakes Quietly Capping Your Store's Growth
Your product feed is the single most important creative asset in Shopping and PMax. Most stores treat it as an export they set up once and never look at again.